Win-back revenue calculator
Find out how many of your repeat customers have probably gone quiet and what a win-back email to them could be worth. The estimate uses averages measured across emails sent by Thenia.
Your WooCommerce customer count. A rough number is fine.
repeat customers have probably gone quiet
what those customers have already spent with you
estimated revenue from one win-back email to each of them
Estimate only. It assumes 7% of your customers are repeat buyers who have gone quiet, with €212 past spend each, and €111 attributed per 100 emails. These are Thenia averages: email results as of 5 October 2026, customer averages as of 21 September 2026. The revenue range runs from 60% to 120% of the average, because stores differ. Your results will vary.
How the estimate is calculated
How do you estimate how many customers have gone quiet?
We multiply your customer count by the average share of customers who are repeat buyers gone quiet, measured from Thenia data: people with at least two orders who are well past their own usual time between orders. Your real share depends on what you sell and how long your store has been running.
How do you estimate the revenue?
We assume one win-back email to each of those customers and multiply by the average revenue attributed per email sent by Thenia. We show a range from 60% to 120% of that average instead of a single number.
Who counts as a customer who has gone quiet?
Someone who has ordered from your store at least twice and has now gone well past their own usual time between orders. Customers who bought only once are not counted.
Is this a guarantee?
No. It is an estimate from averages. The only way to know your real numbers is to look at your own order history.