How the estimate works
What does the estimate include?
The estimate includes both direct and indirect sales recorded by Thenia during its first 30 days of operation. It covers sales attributed to customer win-back emails as well as Thenia AI's ongoing automations, including reorder reminders, abandoned cart recovery, and post-purchase recommendations. These are sales recorded under the application's attribution rules.
How does my store compare with Thenia's results?
The comparison is based on the total number of orders placed directly through your own website. We divide that number by the 17,081 website orders from the reference store, excluding marketplace orders. We then multiply the €5,961 in direct and indirect sales recorded by Thenia during its first 30 days by the resulting ratio. This gives us the baseline estimate for your store.
Why a range instead of a single number?
Because two stores with the same order count can have very different customer buying patterns. Product types and repeat purchase frequency can influence how much revenue email marketing generates. That's why the calculator displays an illustrative range from 70% to 130% of the baseline estimate, rather than presenting a single figure as a certain outcome.
Why only the first 30 days?
Because the first 30 days include an initial round of win-back emails sent to all customers who had stopped purchasing. Those initial win-back emails are sent only once at that stage. As a result, subsequent months may have different opportunities to reach customers and should not be expected to produce identical results.
It is based on real results from a store selling everyday products, where customers make frequent repeat purchases.
Discover the sales opportunities already inside your store.
Connect your WooCommerce store and get a free analysis of your customers, orders, and potential email-attributed sales before activating any automation. No subscription or monthly fee.