Thenia in action

Emily checks out a coffee grinder in your store but leaves without buying it.

About 3 hours later, it sends "Still thinking about it?", featuring the exact grinder she viewed.

Emily returns to your store and purchases the coffee grinder.

It recognizes that a coffee grinder is a long-lasting product and stops recommending another grinder of the same kind.

Emily now owns a coffee grinder and may need coffee beans to start using it.

It sends "Something that goes with your purchase", recommending coffee beans that complement her purchase rather than another device.

Emily has been using her coffee, and her supply is getting close to running out.

Shortly before she's expected to need more, it sends "Time to reorder?", featuring the exact coffee she prefers and a personalized discount code.

Another coffee grinder goes on sale, but Emily has already purchased one.

It skips the price-drop email for Emily. She already owns a grinder, and it's not something she needs to replace regularly. A discount on consumable coffee could still be relevant to her. The grinder offer instead reaches customers who viewed that product but never purchased it.