Frequently Asked Questions

Thenia is an AI-powered email marketing tool for WooCommerce stores that automatically decides which customers should receive which emails, which products to feature, and when to send them. It connects through a WordPress plugin, provides a free analysis of your store before you activate email sending, and tracks both direct and indirect sales attributed to its emails.

Yes. Thenia automates abandoned cart recovery, reorder reminders, customer win-back, post-purchase recommendations, and other email campaigns. Its AI selects the recipients, products, and timing for each message, so you don't have to build workflows or write campaigns from scratch.

Yes. Thenia is an alternative for WooCommerce stores looking for AI-powered email marketing without the work of manually managing workflows. It supports abandoned cart and browse recovery, signup forms and welcome emails, seasonal and custom campaigns, and customer retention automations. If you're already using another abandoned cart tool, Thenia asks you to disable it before activating its own cart automation to prevent customers from receiving duplicate emails.

Yes. Thenia is built specifically for WooCommerce stores and connects through its WordPress plugin. Once you've signed up and connected your store, it automatically imports the necessary order, customer, and product data. Customer-facing emails are currently sent in Greek.

Connecting your store takes four straightforward steps: sign up for Thenia, download the Thenia plugin, install it in WordPress, and connect your WooCommerce store. Your orders, customers, and products are then imported automatically, without manual data entry.

Yes. Thenia sends an abandoned cart reminder about 35 minutes after a customer leaves products in their cart without completing the order. It also supports browse abandonment emails, sent about 3 hours after an identified customer views products and leaves without purchasing.

Thenia automatically sends WooCommerce reorder reminders based on each customer's likely product needs. Its AI analyzes how frequently products are purchased again in your store, estimates when a customer may need a replacement or refill, and sends a relevant email at the appropriate time. You don't need to configure individual reminder schedules.

Thenia helps win back inactive customers with automated, personalized emails. When it identifies a customer who has stopped purchasing, it can send a unique single-use discount code, remind them before the offer expires, and, when appropriate, follow up with a final offer featuring new products from your store.

You get a free analysis of your WooCommerce store before activating email sending. It shows how many customers you can reach, who has purchased only once, which loyal customers have stopped buying, and how much those customers previously spent. You'll also see an estimate of potential email-attributed sales and the commission rates that apply to your product categories.

No emails are sent until you activate the automations you want to use. After signup, a short 3-step setup guide helps you select and enable the automations recommended by Thenia AI. Once enabled, those automations send emails without requiring individual approval for every message. You can review scheduled emails, see why they're being sent, and stop any of them. For seasonal campaigns, you can choose to require approval, with a notification about 24 hours before sending.

Thenia takes steps to help your emails reach the inbox, including gradual sending volume increases, limits on how frequently each customer receives emails, and automatic removal of undeliverable addresses. If delivery failures or spam complaints increase, sending automatically slows down or pauses. Thenia also supports SPF, DKIM, and DMARC. As with any email platform, spam placement cannot be ruled out completely.

Thenia tracks direct and indirect sales separately. A direct sale is an order placed within 7 days of clicking a Thenia email, or an order using a Thenia coupon. An indirect sale is an order placed within 5 days of receiving an email without clicking it, provided it doesn't otherwise qualify as a direct sale. Commission applies only to direct sales. Each order is counted once, while marketplace and internal orders are excluded.

No. Thenia has no subscription or monthly fee. You pay a commission only on direct sales attributed to Thenia, with the rate determined by the product category. Indirect sales appear in your results but are never charged.

Thenia has no upfront activation fee, subscription, or monthly charge. Instead, you pay a product-category-based commission on direct sales: orders placed within 7 days of clicking a Thenia email or using a Thenia coupon. Recovered abandoned carts require a click on the corresponding cart email to qualify. Commission is calculated on the final amount paid by the customer, excluding shipping. You add your payment card when you activate Thenia AI, after reviewing your free store analysis. There's no charge at that point. Afterward, you're charged only for direct sales attributed to Thenia. The app provides an order-by-order breakdown showing the category, rate, and commission amount. Indirect sales are never charged.

Thenia uses your customers' data solely to provide its service for your store. Customer data is never sold or shared for advertising purposes. Connection credentials are stored using AES-256 encryption, and you can disconnect your WooCommerce store whenever you choose.

Thenia supports unsubscribe management and relevant data protection requirements. Every email includes an unsubscribe link, and requests are automatically recorded and honored so unsubscribed customers don't receive further emails. Marketplace orders are also excluded from automations. Your store remains responsible for establishing the appropriate legal basis for emailing customers, and this is reviewed with you during onboarding.