How Thenia AI decides
There's a reason behind every email Thenia sends. Instead of choosing recipients or products at random, Thenia AI uses your store's data to understand what each customer has purchased, what they might need next, and whether now is the right time to reach out.
Every product, a different decision
Thenia AI knows that not every product is bought the same way. So it makes a different decision for each one.
Consumables
Maria bought laundry detergent. Thenia works out how long her pack will last and sends her a reminder just before she runs out.
Devices
George bought a coffee machine. Thenia won't offer him a second one. It recommends the capsules and spare parts that fit his machine.
Clothing and shoes
Nick bought a pair of jeans. A few days later he sees a shirt, a belt and shoes that go with them, in his size and in stock. Another pair of jeans only when the season changes.
Jewelry
Helen bought a pair of earrings. Thenia shows her the necklace and bracelet from the same collection, so she can complete the set.
Pets
Anna buys food for her puppy. As the puppy grows, Thenia recommends the food for the next life stage, right on time.
Baby
Kostas buys size 3 diapers. When the time comes, he gets a suggestion for size 4, never a smaller size.
Three "whys" behind every email
For every email it sends, Thenia answers three "whys" on its own, automatically.
Why this customer
Because it's the right moment for them: something they buy regularly is running out, they haven't ordered in a while, or they just bought something that needs a match. Thenia works this out from their own buying rhythm, not from a generic rule.
Why this product
Because it fits what they already bought: the same consumable, the spare part for their device, the shirt that goes with their jeans. Only products in stock, and never something long-lasting they already own.
Why a coupon
Because this customer needs one more reason to buy. The coupon is unique, single-use, tied to their email and with an expiry date. No blanket discounts for everyone that eat into your margin.