WooCommerce win-back emails that reconnect with customers who stopped buying
How do you bring customers back to your WooCommerce store after they've stopped purchasing? Thenia is an AI-powered email marketing tool that automatically identifies inactive customers based on your store's actual purchasing patterns. It sends personalized emails with unique discount codes and relevant products, follows up before the offer expires, and, if the customer still hasn't returned, sends a final offer featuring newer products. You don't need to build customer lists, workflows, or individual campaigns yourself.
How Thenia identifies customers who have stopped buying
There isn't a single inactivity period that makes sense for every online store. Thenia analyzes purchasing frequency in your own WooCommerce store and considers the types of products each customer buys.
- Customers who purchase consumables. Thenia identifies a customer as inactive when their usual product would normally have been purchased again, but no new order has been placed.
- Customers who purchase non-consumable products. Because a coffee maker or vacuum cleaner doesn't need frequent replacement, Thenia looks for customers whose time between orders has become significantly longer than the usual purchasing interval in your store.
- Customers from any previous year. There's no time limit on how far back Thenia can look for customers who stopped purchasing. It can identify customers whose last order was placed years ago and approach them gradually, with deliverability checks.
A personal, single-use coupon for every customer
Each win-back email offers a specific reason to return, tailored to the customer and the products available in your store.
- A unique coupon for the entire order. Thenia automatically creates a personal discount code in WooCommerce for each customer. The code can be redeemed once and applies to the entire order.
- A discount you control. AI recommends a discount percentage based on your product category, but you make the final decision. You can change the suggested rate.
- Optional free shipping. You can enable free shipping for newly created win-back coupons to make your offer more appealing.
- Products relevant to that customer. If the customer purchases consumables, the email leads with the product they already use. For non-consumable purchases, Thenia recommends related consumables, replacement parts, or accessories, never another product of the same kind.
- A clear reason to return. The personal offer appears at the beginning of the email so customers immediately understand the benefit of placing another order.
A reminder only for customers who haven't ordered
Before the personal coupon expires, Thenia sends a reminder exclusively to customers who haven't placed an order. The message includes their existing discount code and its expiration date. Customers who have already ordered do not receive the reminder.
One final opportunity to return, featuring new products
If a customer still hasn't returned, Thenia can send one final offer later. This includes a new personal, single-use coupon and a selection of your store's newest products.
Once that sequence is complete, the customer remains eligible for Thenia's other relevant automations, such as reorder reminders, new product notifications, and seasonal campaigns for Black Friday, Christmas, sales events, and holidays.
Different approaches for one-time buyers and loyal customers
Thenia doesn't treat every customer the same way. It adjusts its approach based on purchase history and the customer's relationship with your store.
- Customers who have purchased only once. AI identifies an appropriate moment to encourage a second purchase, sending a personal discount code and a reminder before it expires.
- Loyal customers whose purchasing frequency is declining. When one of your most valuable customers starts buying less often, Thenia can reach out early with a personalized offer, before they stop purchasing altogether.
- Only one win-back sequence at a time. Thenia prevents two different win-back email sequences from running simultaneously for the same customer, avoiding overlapping offers and messages.
Reaching older customers without sending everything at once
Even if a customer hasn't purchased in years, Thenia can include them in a win-back campaign. But it doesn't send every email at once.
Messages are sent in waves, starting with more recently inactive customers. Before contacting older addresses, Thenia checks whether they can still receive email. If delivery failures or spam complaints increase, it automatically reduces the sending rate to help protect deliverability.
Real results from Thenia's first 30 days
The following figures come from Thenia's actual operation in a store with 17,081 orders placed through its own website, excluding marketplace orders.
The reporting period is the first 30 days of operation. These results reflect all Thenia emails combined, not win-back emails alone. The first 30 days also include the initial win-back messages sent to customers who had stopped purchasing.
Actual recorded sales from all Thenia automations in a store with 17,081 website orders.
- Direct sales Orders from customers who clicked a Thenia email or used a Thenia coupon.
- €4,808
- Indirect sales Orders placed within 5 days of receiving an email, without a click and without otherwise qualifying as direct sales. Never charged.
- €1,153
- Total sales Direct and indirect sales attributed to Thenia emails combined.
- €5,961
- Recorded direct and indirect sales per 100 emails sent.
- €44
- Customers who placed another order after receiving a Thenia email.
- 94
Fixed, actual figures recorded in the Thenia app. They include all automations, including the initial win-back outreach to inactive customers. Each order is counted once. Marketplace and internal orders are excluded. These are email-attributed sales under Thenia's measurement rules. Results may vary between stores.
Frequently asked questions about WooCommerce win-back emails
What is a win-back email?
A win-back email is a personalized message designed to encourage an inactive customer to return to your store and make another purchase. Thenia automates the process with a personal single-use discount code, a reminder before it expires, and, if the customer doesn't return, one final offer later.
When does a WooCommerce customer count as lapsed?
A customer is considered inactive when they've gone beyond their expected return time based on your store's purchasing patterns. For consumables, Thenia checks whether the expected reorder time has passed without a new purchase. For non-consumables, it looks for a significantly longer gap than your store's usual time between orders. It doesn't apply the same fixed number of days to every store.
How much discount should a win-back email offer?
Thenia recommends a discount percentage based on the product category, but you decide the final rate. Each personal coupon is automatically created in WooCommerce, assigned to a specific customer, redeemable once, and applicable to the entire order. You can also add free shipping if you choose.
Can I win back customers who haven't bought in years?
Yes. Thenia can reach inactive customers even when their last purchase was years ago, without a fixed time limit. Messages are sent gradually, prioritizing more recently inactive customers and checking whether older email addresses can still receive messages.
How much do win-back emails cost with Thenia?
There's no subscription or monthly fee. Thenia charges a product-category-based commission only on direct sales, including orders using a Thenia coupon or orders placed within 7 days of clicking a Thenia email. Indirect sales are tracked for reporting purposes but are never charged.
Does Thenia work with my WooCommerce store?
Yes. Thenia is an AI-powered email marketing tool built specifically for WooCommerce. Create your account, download the Thenia plugin, install it in WordPress, and connect your store. Order, customer, and product data are imported automatically. Customer-facing emails are currently sent in Greek.
Discover how many customers you could reconnect with
Create your own Thenia account, download the plugin, and install it in WordPress. Connect your WooCommerce store so Thenia can automatically analyze your order history, customers, and products.
Before any email is sent, you'll receive a free analysis showing which customers have stopped buying, who you can reach, and what sales opportunities Thenia identifies. You can then choose which automations to activate.
No subscription. No monthly fee.