WooCommerce email marketing with no subscription or monthly fee
Looking for an email marketing tool for WooCommerce without a recurring monthly charge? Thenia connects to your store, analyzes your customers and products, and automatically sends personalized emails using AI. There's no subscription or monthly fee. Instead, you pay a product-category-based commission only on direct sales attributed to Thenia. Indirect sales are tracked but never charged. If no direct sales are generated, there's no commission to pay.
How commission-based email marketing works
Instead of paying a fixed fee every month, your Thenia costs are tied to the direct sales attributed to its emails.
- No subscription or upfront payment. There is no monthly fee or initial activation charge. Every Thenia feature and automation is included.
- Commission only on direct sales. An order qualifies as a direct sale when the customer clicked a Thenia email within the previous 7 days or used a Thenia coupon, even without clicking an email.
- No commission on indirect sales. If a customer receives a Thenia email and places an order within 5 days without clicking, the sale is shown in your results, provided it doesn't qualify as a direct sale. You are never charged commission on it.
- Commission rates based on product category. Your rate depends on the category of the product sold, not the size of your customer list or the number of emails sent. VAT applies to the commission.
- Calculated on the actual product amount paid. Commission is based on the final price the customer paid for the products, after any coupon discount and excluding shipping costs.
Subscription email tools vs. commission-based pricing: what's the difference?
The two pricing models work differently. A typical subscription-based email marketing tool has a recurring cost regardless of sales, and you generally manage the campaigns and workflows yourself. With Thenia, AI handles the sending decisions, and your costs depend on the direct sales attributed to its emails.
| Typical subscription email tool | Thenia | |
|---|---|---|
| Monthly fee | A subscription, often based on contact count or email volume, or an annual license | No monthly fee |
| What you pay in a month with no sales | The subscription still applies | €0 when there are no direct sales |
| Who builds the flows | You typically create and configure the automations | Thenia AI automatically chooses the recipient, email, and sending time |
| Who writes the copy | Usually you, using templates as a starting point | Ready-made email copy is provided, and you can customize it |
| Who picks the products in each email | You select products or configure selection rules | AI recommends products from your catalog for each customer |
| What the price depends on | Usually your contact list size or sending volume | The value of direct sales attributed to Thenia emails |
Example: how much would you pay with commission-based pricing?
This is a hypothetical example using fictional amounts, not an actual result or a forecast for your store.
Suppose Thenia emails generate €2,000 in direct sales during one month, all from products in the "Coffee" category. This amount represents the final value customers paid for the products, after any coupon discounts and excluding shipping. The category has a 9.1% commission rate, as listed on the Pricing page.
During the same month, another €1,500 in indirect sales is recorded from customers who received an email and placed an order within 5 days without clicking, provided those orders don't otherwise qualify as direct sales.
| Charge | Amount |
|---|---|
| Commission on direct sales: €2,000 × 9.1% | €182.00 +VAT |
| Commission on €1,500 in indirect sales | €0 |
| Monthly subscription | €0 |
| Total amount you pay | €182.00 +VAT |
If Thenia records no direct sales in a given month, your charge is €0.
See your store's opportunities before paying anything
You don't need to activate email sending to discover what Thenia could do for your store. Once you've created an account and connected WooCommerce, you'll receive a free analysis showing how many customers you can reach, who has purchased only once, which loyal customers have stopped buying, and the commission rates for your product categories.
You can review this analysis before any emails are sent and before paying anything.
Frequently asked questions about email marketing with no monthly fee
Does Thenia charge a monthly subscription?
No. Thenia has no subscription or recurring monthly fee. It charges a product-category-based commission only on direct sales attributed to its emails. Indirect sales are visible in the app but are never subject to commission.
What is commission-based email marketing?
It's a pricing model where you pay a percentage of qualifying sales instead of a fixed subscription. With Thenia, commission applies only to direct sales: when a customer clicks a Thenia email and orders within 7 days, or uses a Thenia coupon, even without clicking. The rate depends on the product category.
What do I pay in a month with no sales?
€0, provided Thenia records no direct sales. There's no subscription or monthly fee that continues to apply when no direct sales are generated.
Which commission rate applies to my products?
The rate is determined by each product's category. You can search the public commission table on the Pricing page to find the rates for your products. Inside the app, every commissionable order is listed with its category, rate, and commission amount.
Does Thenia work with my WooCommerce store?
Yes. Thenia is designed for WooCommerce and connects easily through its WordPress plugin. Create your account, install the plugin, and connect your store to automatically import the necessary data. Customer-facing emails are currently sent in Greek.
Connect your store and explore your free analysis
Create your own Thenia account, download the plugin, and install it in WordPress. Then connect your WooCommerce store and let Thenia automatically analyze your customers, orders, and products.
You'll see your free store analysis before activating any automation or sending your first email. No subscription. No monthly fee.